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Niche Perfumery

724 by Mason Francis Kurkdjian: An Urban Scent from the heart of New York

Francis Kurkdjian, the much celebrated and talented perfumer, and founder of the Maison Francis Kurkdjian brand, has had his fair share of global business ventures. Francis has been around the world to many cities and countries of varied cultural aspects, ranging from Tokyo to Kuala Lumpur. He found that what’s common between all these metropolitan cities is that they have this magic about them as well as a sense of rivalry between them.

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Maison Francis Kurkdjian 724

“There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance that I named 724, for 24 hours of scented living, seven days a week.”

Francis Kurkdjian

Nevertheless, out of all these remarkable locations, it was New York that truly captured Francis’s heart since he spent almost five years living and working there. He is an urban man at heart so it was only natural to find this much beauty in a city like New York. He felt like the city could release an energy that you could smell and feel, and that was his aim while creating this new release, 724.

Maison Francis Kurkdjian 724
Maison Francis Kurkdjian 724

Top notes: Aldehydes, Calabrian bergamot

Middle notes: Sweet Pea, Egyptian Jasmine

Base notes: Sandalwood, white musk accord.

“In the top notes, a fresh, undefined urban accord is perceived. It is the sensation of clean,
energizing freshness like the one that emanates from New York laundries at the break of day,
formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic,
effervescent facets.

At the heart of this vertical architecture lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea, and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord.” Maison Francis Kurkdjian

724 Eau de Parfum is a vibrant and harmonious scent that reinterprets the appeal of New York City. As Francis adequately puts it, big cities are electrifying and inciting, elevating you to greater heights and that is probably why he needed to translate this connection to the city through the urban Fragrance, 724.

Maison Francis Kurkdjian 724
Maison Francis Kurkdjian 724

To keep the intended rhythm in 724, the abstract olfactory composition was made to be of shades of white with overlapping textures. It brings about a feeling of wholeness and unity with the protective comfort of being in a big buzzing city. Francis believed that in the heart of the big city, lies its magic, with its human interactions.

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As far as the visual presentation goes, it was greatly influenced by the urban aesthetic. A mix of colors was used, like the blue that Francis refers to as “urban blue” since it is reflected through the fashion choices of the people in the city, jeans in particular. The color grey is also used, reflecting the hue of the cemented buildings of New York. The brand’s and fragrance’s name will emulate digital printing as if 724 is telling a story worth telling.

Maison Francis Kurkdjian 724 Pricing and Availability:

The new fragrance is currently available on the official website in 35ml price:€110.00, 70ml for price:€180.00, and 200ml price: €355.00. It will see worldwide availability on the 1st of September for fans everywhere to enjoy

Source: Maison Francis Kurkdjian Press Release.

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