Giorgio Armani has announced a new fragrance addition to their famous Armani code collection for men, introducing Armani Code Parfum. This is not just a new scent; this house is taking a completely fresh approach to its marketing.
The Armani Code collection has been growing more diverse over time ever since the warm reception it received since launch. Throughout previous releases, Armani has made sure to give each Fragrance in the collection a distinctive personality reflected through careful marketing.
A number of high-profile celebrities have collaborated with the house to become the faces of many fragrances in the Armani Code collection. This time, for Armani Code Parfum, the house announces their collaboration with the British actor Regé-Jean Page from season one of Bridgerton.
The philosophy behind this Fragrance was to “rewrite the code,” according to the house. With this release, Giorgio Armani is trying to strike the balance between the soft and the masculine that appeals to modern sensibilities, perfectly embodied in his choice of Regé-Jean Page as the face of Armani Code Parfum. The perfume comes in a sleek-looking, black refillable bottle that leaves an impression at the first glance.
“Both strong and delicate, ARMANI CODE PARFUM reinvents the olfactory signature of the original ARMANI CODE perfume. Retaining its woody and sensual aromatic identity, ARMANI CODE PARFUM captures the very essence of ARMANI CODE. An identity that is expressed through the aromatic top notes of the fragrance and the powerful masculine base notes, while the heart is adorned with an exacerbated delicacy. ARMANI CODE PARFUM, the new olfactory signature that is both powerful and delicate.” By Armani
The new Armani Code Parfum Notes:
Top Notes: Bergamot Green & Heart of Italian Bergamot
“The new fragrance opens with vibrant luminous notes of bergamot green and bergamot heart, two ingredients originating from Calabria, Italy. Bergamot green is extracted using molecular distillation allowing the perfumer to select a specific molecular fragment of bergamot. This innovative and exclusive manufacturing technique captures the green top note of bergamot and infuses a lasting freshness into the fragrance.”
Middle Notes: Heart of Clary Sage From Provence and Resinoid Iris from Morocco
“The heart of the fragrance consists of the heart of clary sage originating from Provence, in the south of France. This sophisticated heart is also based on the fusion between natural and technological iris notes. The blend of resinoid iris from Morocco and iris aldehydes lends a new sensibility to the aromatic signature of ARMANI CODE.”
The Base Notes: Tonka Bean From Brazil and Heart of Cedar from Virginia
“Inspired by the original ARMANI CODE perfume, the base of the fragrance is characterized by a powerful absolute of tonka bean from Brazil. Also composed of a heart of cedar wood, native to Virginia in the United States, the base notes of ARMANI CODE PARFUM underline the dominant signature of ARMANI CODE.”
Armani Code Parfum will be available starting from August on the official website in three different bottle sizes 30 ml, 50 ml, 100 ml and 200 ml refillable bottle Eau de Parfum.