Benetton We Are Tribe: A Stylishly Cool Fragrance
Benetton isn’t a house that is spoken about very much, but they have a large following in countries outside of the US. They have just announced We are Tribe, which is inspired by unity and freedom. An homage to living life without the limitations of fear and being yourself is the theme of the marketing campaign.
“We are Tribe is the new men’s fragrance from Benetton Perfumes, Created for non-conformists. Created for people who fight for their dreams. We are TRIBE is a community and a lifestyle, where equality is a philosophy and love has no borders” – A note from the brand
We are Tribe is an energizing aquatic scent with woody and ambery facets. Top notes of salted grapefruit and kumquat provide a fresh twist that merges with a kick of pink pepper into a heart of cool lavender and basil. A base of woody vetiver and dry amber gives a sensual touch that uplifts the fresher notes in the composition.
Notes
Top – Salted Grapefruit, Kumquat, and Pink Pepper
Heart– Lavender and Basil
Base – Vetiver and Dry Amber
The bottle is unique and presents itself as a gradient hoodie with colors going from light at the bottom to dark at the top. The name Benetton is stamped on the back in yellow to provide contrast. The fragrance is vegan with 96%natural ingredients. The 20% recycled glass and responsibly sourced (FSC) packaging highlights the company’s commitment to sustainability. It is available in a 90ml Eau de Toilette.
