Christian Dior names Francis Kurkdjian as their new Creative Director, superseding Dior’s first in-house perfumer, Francois Demachy. His role at Dior will begin on October 18th.
The brilliant mind behind Baccarat Rouge 540 will continue perfuming for his namesake Maison. Kurkdjian’s role at Dior will spread across the entirety of the brand’s portfolio, including Miss Dior, Privée and J’Adore.
Laurent Kleitman, the President and Chief Executive of Parfums Christian Dior told WWD that “Francis Kurkdjian is a visionary perfumer and a passionate artist who brings his full creative energies, savoir-faire and exacting professionalism to Dior perfumes, crafting future Dior fragrances that will conquer the world.”
Kurkdjian entered the fragrance game in 1994 at the young age of 24 years old. After perfuming Le Male for Jean Paul Gaultier, his career was propelled into stardom. Since then, his namesake perfume house was bought by the LVMH group and has created community favourites, including Baccarat Rouge 540 and Oud.
Demachy’s departure will kickstart a new era for the Parisian luxury house. Kleitman told WWD that “He (Kurkdjian) has a universe I like, full of contrasts.” Kleitman later mentioned that Kurkdjian is ambitious and has a keen eye for blending fragrance in an artistic way. “He is very much into all kinds of arts – music, dance, sculptures and paintings,” Said Kleitman.
Speaking for the Ifragrance team, we are very excited about what Kurkdjian has in store for lovers of Dior. We hope to see positive change and more challenging fragrances across Dior’s portfolio. What do you think? Let us know if you’re excited about the Kurkdjian-Dior era in the comments below.