Paying homage to the origins of Van Cleef & Arpels, 22 Vendôme is the new fragrance from their legendary Collection.
In 1906, a small boutique on 22, Vendrome sparked off Van Cleef Arpels’s career in the world of perfumery. Under the leadership of the Jouin Manku agency, the House has expanded, over time, at numbers 20 and 24. Now, this huge establishment will be reintroduced and encapsulated in a new line of perfume with great attention to the tinder and delicate hues and Soft curves, as well as the floral-inspired details. This place reflects by design the natural outlay that the House is known to hold at the highest regard. This is also indicated through an eye-catching funnel design and the hint of roses in the Art Deco spirit is a test to that.
To celebrate this reintroduction, Van Cleef Arpels decided to set up at 22, its home roots, a unique Perfume Salon. The perfumer Quentin Bisch creates a new olfactory in celebration of this event. Introducing 22 Vendôme, a perfume dedicated to the early beginnings of the House. Like all the perfumes in the Extraordinary Collection, this one is as exclusive, one that is reminiscent of the House’s sense of nostalgia for their roots.
Quentin Bisch, the creator of this perfume was inspired by the Art Deco rose motifs, a Vendôme salons signature. The scent carries an overwhelming floral concentration following a fruity opening of a mixture of pear and bergamot essence. It binds to the iris to form a precious and refined heart. In the base, patchouli and vetiver create a very modern chypre presence, and on top of that, tonka bean for a captivating sensation.
The signature design of the Extraordinary Collection constitutes the floral motifs that adorn the hopper of the Vendôme lounges. Transparent roses pop at the back of the bottle with a silver hue. The same pattern can also be seen imprinted on the line’s lavish white gift box. The detailed package design parallels and honours the heritage of this historical journey of this renowned house.
Van Cleef and Arpels 22 Vendôme will be available starting from 20 May in 100 ml Eau de Parfum at the official website.