In breaking news, French house, Dior for beauty and fashion, has announced a multi-year contract with American actor, Johnny Depp since he will be returning to endorse Dior’s products as the face of their upcoming Sauvage campaigns and releases.
Johnny Depp has been collaborating with Dior since 2015. He has been the face for Dior’s Sauvage line, from Sauvage Eau de Toilette all the way to Sauvage Elixir and starred in some promotional material for Dior that received some backlash for its cultural appropriation of the Native American culture.
However, this was not the end of the controversy as Dior will face further outrage after American actress, Amber Heard’s allegations towards her ex-husband, of domestic abuse. While many other corporations, like Disney, publicly denounced working with Mr. Depp, Dior, on the other hand, stood by the actor.
In 2019, Johnny Depp filed a defamation lawsuit against Ms. Heard that ended up in Mr. Depp’s favour, completely clearing his name in the eyes of the public. During the two-years-long trial, Dior continued to support its Sauvage ambassador, a move which eventually proved to be smart and loyal. It is also worth noting that Dior revealed Sauvage’s astronomical sales numbers throughout Johnny Depp’s defamation trial against his ex-wife, Amber Heard.
The house declared that they sold a bottle of Sauvage every three seconds last year alone, each bottle costing $160, which amounts to over $4.5 million a day, making it the highest selling perfume overall across both men’s and women’s fragrances.
For Dior fans everywhere specifically, those of the Sauvage line as well as Johnny Depp admirers should look forward to more exciting news to come and more projects to anticipate. Mr. Depp’s return to represent Dior is only the first step towards more promising horizons.