After the huge success that the Italian house, Gucci, made with its earlier fragrance release, Flora Gorgeous Gardenia, the brand decided to strike while the iron is still hot. They thought about what made it successful and tried to come up with a new and more exciting addition to join the frontier, introducing Flora Gorgeous Jasmine Eau De Parfum.
Top notes: Italian Mandarin, Red Berries, Floral Accord, Pear accord
Middle notes: Jasmine Absolute, White Gardenia, Frangipani Flower Base, Magnolia extract
Base notes brown sugar accord.
It goes without saying that Flora Gorgeous Gardenia offered fans an invigorating mixture of notes that proved to be the envy of everyone who didn’t try it. This time, the house wanted to specifically target Jasmine lovers by creating Flora Gorgeous Jasmine Eau De Parfum, which will be heavily centered on the Jasmine note in its composition, creating a fruity and floral aroma that will capture the hearts of those with a discerning sense of smell.
The creation of Flora Gorgeous Jasmine was mainly inspired by the lively, aromatic Parisian parks. These parks housed a multitude of flora and fauna and out of all these flowers, the house picked jasmine to embrace and highlight for its supposed magical quality. It is often said that jasmine was used in elixirs and magical potions in folktales. This mystical influence was the pillar around which the house built up the formula for Flora Gorgeous Jasmine.
As far as the face of the campaign goes, Gucci, once again, reached out to pop sensation, Miley Cyrus, to be the face of Flora Gorgeous Jasmine same as she was with Gardenia before it. It is a match made in heaven thanks to Cyrus’s youthful and wild demeanor.
Flora Gorgeous Jasmine will arrive in a new elongated green-colored bottle, unlike the rose-colored Flora Gorgeous Gardenia. On the other hand, the design of the bottle retains its art, flaunting a golden cap and elaborate, eye-catchy floral patterns that cover the front of the bottle. It remains a perfect representation of this outstanding floral scent.
Gucci Flora Gorgeous Jasmine will be available starting from August on the official website in 50 ml and 100 ml Eau de Parfum.