Hugo Boss has released Hugo Reflective Edition, a flanker to the original release which comes in a futuristic bottle. The fragrance is concentrated at the Eau de Toilette level and is marketed toward those who “want to be the purest version of themselves every day”.
Shape-wise, the fragrance bottle follows similar cues to the rest of the Hugo line. At the bottom, the bottle begins flat, bowing out as it progresses upwards and narrows out near the top. Sealing the juice is a cap that is reminiscent of a sporty water bottle. “HUGO” is plastered across the body in large white font, sitting atop a silver reflective paint job.
At the top, Hugo Reflective Edition uses Citrus notes and an invigorating Mint accord. Then, it transitions into Violet Leaves, Cypress and Nashi Pear which is known for being quite a shy yet refreshing note. Finally, it concludes with the use of Vetiver and Ambergris for a warm background.
The original Hugo was released in 1995, subsequently reformulated as the years went by. It’s very well known for being approachable in all situations. It’s suitable for an office environment, the gym and especially for when you want a sporty, summery feel.
It began with notes of Green Apple, Lavender, Mint, Grapefruit and Basil. It then quickly shifts to Sage, Geranium, Carnation and Jasmine. After you’re hit with this whirlwind of freshness, it ends with Fir, Cedar and Patchouli.
More recently, in 2011 the house released Hugo Just Different, a direct flanker to the original release. Mint and Granny Smith Apple kicked off the scent, followed abruptly by Basil, Freesia and Coriander. It then finished with Cashmerian, Patchouli, Olibanum and Labdanum.
Hugo Boss works to encapsulate male positivity in the Hugo line. Their marketing promotes happiness, positivity and being your best self. Quite a nice sentiment that matches the fragrances!
Hugo Boss Hugo Reflective Edition is available in a 75ml and 125ml bottle, equipped and weaponized with an atomizer. If you want to treat yourself to a full bottle of this fragrance, the 75ml will cost you around $77 USD and the 100ml will run up about a $101 USD charge on your card.