After the huge success of their recent Picnic Series that included fried chicken-infused ice cream flavoured scent, Salt & Straw announces another collaboration with Imaginary Authors which is set to introduce three brand new fragrances, each with its own unique twist. These three are A Cloud of Cocoa, A Plume of Blooms, and A Swoon of Citrus.
The philosophy behind this collaboration was to capture the essence of food and re-introduce its pleasures in perfume form. This time, Salt & Straw is going all-out, trying to capture the smell of three distinctive ice-cream flavours. Not only that, the perfume, as promised by the company, can be not only worn but also consumed; meaning that you can directly spray it and lick it.
Tyler Malek, co-founder and head ice cream maker at Salt & Straw further explains the idea behind this creation. “The way you smell your food is so critical to the way you eat your food,” Malek says. “Sixty or 70 percent of your eating experience is driven by your olfactory senses. If 60% of your taste is smell and ice cream doesn’t smell like anything, are you missing out? How is ice cream so good if you’re only getting 40% of the experience?”
To make it simpler, a huge part of our enjoyment of food relies on both our sensory faculties, smell and taste, and most of the pleasure goes unnoticed when we fail to smell the food we eat.
“Innumerable Possibilities Spray it on ice cream. Wear it. Endless options for customization with 3 flavours of Culinary Perfume and so many flavours of ice cream. How will you smell your ice cream?”
Imaginary Authors A Cloud of Cocoa:
A cloud of cocoa features notes of Ecuadorian chocolate, malted milkshake and Japanese whiskey.
Imaginary Authors A Swoon of Citrus
A Swoon of Citrus features notes of key lime pie, lychee and Italian lemon grove.
Imaginary Authors A Plume of Blossom
A Plum of Blossom will feature notes of honeysuckle, jasmine and wild country garden
Each fragrance will be available in 65 ml and priced at $65 on the official website