The world is addicted to coffee, so much so that there are countless ways to prepare the beloved drink and imbibe its caffeinated deliciousness. It is a ritual repeated daily, with that strong, delectable aroma permeating houses everywhere being a welcome start to the morning. There is no doubt that coffee and its enchanting aroma has become a mainstay for many of us. This includes perfumers who have employed the complex, multifaceted smell of coffee in many fragrant creations to great success. In some perfumes, coffee is front and center, while in others, it is more of an intriguing coloring for other notes and accords.
Most often, those fragrances featuring coffee as a prominent note lean towards being gourmand. One such perfume that is touted as a gourmand coffee fragrance is A*Men Pure Coffee from Mugler. This is a flanker of the original A*Men fragrance that had debuted in 1993. As with the original, the perfumer behind Pure Coffee is also Jacques Huclier, yet Christine Nagel also worked with him.
Coffee is listed among the notes for the original A*Men, but it seems Pure Coffee was an attempt to place it in a more distinguished setting.
So, how well does Pure Coffee convey its eponymous note? To my nose, coffee is certainly present in the opening. It is quite smooth, yet dark and rich. Still, the experience is quite muddled as it is mixed in with a fresh, woody cedar and heavy, chocolatey patchouli. It is more like smelling a cup of steaming hot coffee in the middle of a forest. Coffee is never dominant.
A sweetness comes into play as well which could be either from the patchouli or a musky accord. As the fragrance dries down, the coffee recedes further into the background and the patchouli becomes the dominant factor, sweet, balsamic, and chocolatey. The final stage of Pure Coffee mainly features the presence of woody, sweet patchouli rounded out with some warm earthy vetiver and sensual musk. I don’t really detect coffee at all here.
Pure Coffee has great longevity, easily lasting all day. It would make a great choice for cooler summer evenings outdoors or even as a cozy winter scent if you can find a bottle since it might be discontinued. Still, if you are looking for a fragrance with a strong coffee note, I recommend looking elsewhere. There are many great options to be found.