Boss Alive Parfum

Boss Alive Parfum by Hugo Boss is a new fragrance for women launched in 2023 under Boss Alive Collection and created by The Master Perfumers Honorine Blanc and Marie Salamange.

“The new era of the BOSS brand continues its evolution and the inspiring spirit that expresses the motto “Be Your Own BOSS”. Being your own BOSS means living like one of them: finding your purpose, shaping your destiny and writing your own rules every day.

A scent that boosts positive energy: To celebrate the strength and positive energy of the BOSS woman, we present the new BOSS ALIVE Parfum. This new uplifting fragrance invites you to live like a BOSS and do everything that makes you feel alive.

Mesmerizing talent: The face of BOSS ALIVE fragrance, Hollywood actress Emma Roberts, appears in a new campaign to mark the launch of the new fragrance.

A beautiful lead portrait of a wide-smiling Emma captures her positive, passionate nature and evokes a mood full of optimism and energy.

The joyful campaign connects with every woman who is inspired to be her own boss, who in her own way embodies female power and finds positivity in each new day.

BOSS ALIVE Parfum is a bold amber, woody-floral composition that combines notes of jasmine, leather and vetiver, joining the original ALIVE fragrance.

A golden ornament surrounds the glass flacon: like a jewel, while the bright ruby red paintwork captures the strong spirit of the BOSS ALIVE woman. The fourth ALIVE fragrance and the third co-created by perfumers Honorine Blanc and Marie Salamange, BOSS ALIVE Parfum is inspired by the strength and positivity of every woman who lives like a BOSS.”

Boss Alive Parfum Classifications:

A Floral,  Leathery, Woody fragrance with Key notes of Jasmine, Leather, and Vetiver.

Boss Alive Parfum will be available in 30 ml, 50 ml, and 80 ml.