Roja Parfums has released Apex to their online store and boutiques, a new floral and chypre fragrance for both men and women. Roja Apex celebrates the natural wonders of the world, honing in on those who roam it. “APEX is fresh, fruity Chypré accord with spiritual and sensual undertones,” says the company website.
Your experience with Roja Apex begins with a simple black box. On the side of the box is a geometric design that gives me Keith Haring vibes. Directly in front of you is the fragrance and house title, both of which are big and bold in order to command attention.
The bottle itself is square-shaped, with a black into green ombre effect from top to bottom. On the black cap is the Roja Dove stamp of approval which sits below a sharp cap.
Inside of this dark and mysterious bottle is Roja Apex, a fragrance that begins with a citrus-based top consisting of zesty Lemon, Bergamot, Mandarin and refreshing Orange. Down in the heart is the floral pairing of Jasmine and Cistus alongside exotic Pineapple.
Finally, the base concludes as so: Galbanum, Elemi, Patchouli, Oakmoss, Rum, Tobacco, Cypress, Fir Balsam, Juniper Berry, Casmir Wood, Sandalwood, Benzoin, Amber, Frankincense, Labdanum, Leather, Ambergris and Musk. Quite a lot to digest!
Here’s what Roja Dove had to say about his muse for Apex. “Harnessing the infinite power of nature, Apex connects us to Earth and its spiritual energies, unleashing instincts and abilities that lay dormant within each of us. Grounded in inspiration from the world’s Apex animals, this creation was designed to unearth your connection to nature’s most powerful creatures, pushing you to challenge your limits and open your eyes to new opportunities.”
“Only when we embrace our connection to nature and our innermost instincts can we reach the Apex of our potential, becoming the best version of ourselves.”-Roja Dove
The house also went into a bit of detail in regards to the symbolism of key notes. They say that Mandarin represents abundance and happiness while Pineapple brings luck and good fortune. Fir Balsam represents the permanence and sheer strength of trees along with Frankincense which purifies energy. Sandalwood awakens spirituality while Leather grounds us, allowing us to unleash our primal instincts.
Roja Apex is currently only available in a 100ml size and features an atomizer below the cap. For 100ml, Apex costs around $345 USD.