Kenzo has announced the release of seven exceptional fragrances under “The Kenzo Memori Collection” as a tribute to the House’s Japanese roots and its founder MR Kenzo Takada.
Each fragrance from this collection tells us part of the founder’s childhood life and was created by seven great French master perfumers who beautifully enhance iconic Japanese ingredients.
“Poudre Matcha is an olfactory tribute to the tea ceremony that every child knows by heart. Under the regular beating of the small bamboo whisk, foam forms and the green matcha powder colours the hot water. Poudre Matcha Eau de Parfum, for women and men, is a skilful balance between a fresh velvety rose and a musky vanilla green tea.”
Fragrance Notes: Matcha tea, Rose, Vanilla, Musk.
Jean-Christophe Herault reveals to us his secrets behind the fragrance:
“I have a passion for warm and toasted aromas. These ingredients tell a lot of stories, even when they are only added in trace amounts. It was therefore only natural that I wanted to reproduce the sensations of a Japanese tea, a cross between matcha and genmaicha. But I wanted to showcase the hidden facets of this tea by adding musk, rose and vanilla to it. The blend offers a surprising mix of comfort and originality. Poudre Matcha is gentle and nostalgic, the embodiment of a happy memory.”
Memori Cedre Secret By Kenzo:
“In the living room, by the fire, the warmth of cedarwood mingles with the autumn lights that sweep through the room. This memory inspired a fragrance in The Kenzo Memori Collection: Cèdre Secret. An Eau de Parfum, for women and men, with a woody trail illuminated by orange blossom.”
Fragrance Notes: Orange Blossoms, Cedarwood, Tonka beans
Nelly Hachem-Ruiz reveals to us her secrets behind the fragrance:
“Cèdre Secret is my interpretation of this traditional Japanese chestnut cake. I then developed this base into a very mild, woody scent, like the comforting smell of a family home…”
Memori Ceil Magnolia By Kenzo:
“The memory of Ciel Magnolia Eau de Parfum, for women and men, lies in the garden, behind the shoji doors. The tree floods the sky with its pink petals. Soft as the silk of a kimono, the wind releases the scent of the musky magnolia. An unforgettable sight, the starting point of The Kenzo Memori Collection.”
Fragrance Notes: Magnolia, Musk, Sandalwood
Perfumer Quentin Bisch explains,
“I was inspired by an encounter with a forest of magnolia trees in bloom. The beauty of a radiant sunny day: the pink and white petals contrast with a clear blue sky, while being framed by the woody richness of vast branches full of blooming flowers.”
Memori Coeur Azuka :
“Tea time, the delicious smell of azuki beans gently candied in sugar. Soon, the child will enjoy mochis with their tangy blackcurrant heart. Sticky with sugar, his little fingers gently brush against his palate, delighting him with a taste that will last forever. Cœur Azuki Eau de Parfum, for women and men, is a sophisticated gourmand creation.”
Fragrance Notes: Azuka, Blackcurrant, Rica, Vanilla.
As Delphine Lebau explains, the creative work for this perfume was obvious:
“I wanted to work with azuki. Often used in the form of a sweet paste, I had to interpret this distinctive texture as a scent. I then blended it with other sensations, such as the sweet acidity of blackcurrant buds and the creaminess of vanilla-flavoured rice.”
Memori Nuit Tatami:
“Outside, the sky is studded with stars, it is time for dreams. The smell of tatami mats fills the room with a comforting scent. Spiked with pink peppers, the rice straw wraps itself in mellow amber musks. Nuit Tatami is the perfect Eau de Parfum, for women and men, for sweet dreams.”
Fragrance Notes: Rice Straw, Pink pepper, Ambrette, Vanilla
Karine Dubreuil Sereni shares with us her influences:
“I was inspired by Tatami, the iconic Japanese material made from fresh green rice straw found in every home. I like the idea that tatami is constantly evolving over time and the life of the home. A real refuge, I wanted to bring out this dimension of cocooning comfort, by pairing warm ambrette notes with creamy vanilla notes.”
Memori Reve Lotus:
“Rêve Lotus Eau de Parfum, for women and men, is an ode to reverie and contemplation. Cottony flowers wrapped in a reassuring mimosa and white musk accord for infinite skin comfort. A delicate trail of sandalwood and ambroxan lingers in the air.”
Fragrance Notes: Lotus, Mimosa, White musk, Sandalwood, Ambroxan.
For Quentin Bisch:
“I was inspired by the play of textures conveyed in an iconic Japanese lotus: a dreamlike flower that combines the fluidity and freshness of water with the delicate and powdery sensation of freshly bloomed petals.”
Memori Soleil Thé:
“The golden light of long summer afternoons shines through the shoji. At tea time, children delight in a magical sight: flower buds open in their cup on contact with the hot water. This memory gives birth to Soleil Thé, an Eau de Parfum, for women and men, like a summer caress on the skin. Ginseng tea exudes its energy and diffuses powdered iris in the light of white musks.”
Fragrance Notes: Ginseng Tea, Iris, White Musk.
Jérôme Di Marino explains to us the origin of these floral notes:
“Inspired by ginseng, an ingredient from the Far East with invigorating properties, I wanted to combine two legends, one from the West and the other from the East; the blue-blooded flower and the root of life previously reserved for Emperors. By choosing Iris, this iconic flower of Western perfumery with powdery accents, I wanted to create a surprising and addictive infusion, like an abstract journey in time and space”
The new Kenzo Memori Fragrance collection is available in 75 ml Eau de Parfum at the official website.