Top 10 Selling Fragrances in the USA in Summer 2022
As fragrance fans, we sometimes become interested in what most people purchase. Sometimes we scratch our head and wonder why, and other times we cheer because one of our favorites made it on the list. Regardless of either opinion, The NDP Group Inc. which is an American research group and Women’s Wear Daily (WWD), have looked at the market and posted the findings for us.
They found that fine fragrance sales have not taken a hit during the economic issues as of late. Despite these brands coming out with successful new releases, there are still many usual suspects on this list.
1) Dior Sauvage:
This one is undoubtedly due to the Depp v. Heard trial. While it was already at the top, there is little doubt that it gained a boon from the court’s decision.
2) Bleu de Chanel:
Chanel’s name is synonymous with quality for many people, and its sophisticated shower gel scent is about as pleasant as it comes. Such a versatile scent that is neither loud, nor youthful, is sure to be a hit for men and possibly even women purchasing it for the men in their lives.
3) Chanel Chance:
Jacques Polge’s Chance claims the top women’s spot for Chanel. The musky patchouli scent appeals to modern women, while keeping the pivotal brand’s heritage in mind.
4) Chanel Coco Mademoiselle:
The third and last Chanel to make the list, Coco Mademoiselle resonates with women of any age. Chanel’s fragrances have an innate ability to be timeless and this creation which was birthed 20 years ago showcases that.
5)Armani Acqua di Gio Eau de Toilette:
The fragrance of the 90s and still relevant in the 2020s. A favorite among many of my friends, this perfume just doesn’t age and keep its appeal almost 30 years later. While it is not as popular as it was in the 90s, Alberto Morillas’ genius is still very much appreciated to this day. Who doesn’t enjoy a Mediterranean vacation? I could surely use one!
6) Yves Saint Laurent Y:
I personally never thought that anything would overtake La Nuit de L’Homme in the Yves Saint Laurent line, yet the Y line has. Although it doesn’t state which concentration took this spot, I can only assume it’s the EDT. While the EDP is well-loved in the fragrance community, the EDT probably resonates more with people outside of it with its fresh aldehydic aroma with crisp apple.
7) Carolina Herrera Good Girl:
I have always wondered if this scent is popular because it appeals to the buyer or if it’s just the sleek bottle shaped like a heel. I am attracted to bottles myself, so I understand the struggle.
8) Dior Miss Dior:
Ah, the bowed beauty, as I call it. I am certainly not surprised to see it on this list. This spicy rose scent is certainly something that I personally enjoy, so I understand why it is popular. Plus it’s a Dior, and they have a namesake that speaks for itself.
9) Marc Jacobs Daisy:
Yet another favorite that I commonly see in the collections of many women (and even some men). I still wonder if it’s the flower-laden bottle, the scent, or the name…it’s probably all three. Regardless, it is a signature scent for many women across the world and earned its spot here.
10) Paco Rabanne 1 Million:
The golden bar bottle is recognizable to almost everyone, even to the folks who aren’t the fragrance community. This is pretty much the Drakkar Noir of our generation (in terms of popularity). However, that popularity was a bit of a bane to it falling lower on this list. The bubble gummy cinnamon bomb still resides in many collections of men who want to cut through that thick air in a club, or even a winter stroll.
Do any of the fragrances on this list surprise you? Did you expect to see any different ones on it? Let us know!